MS Dhoni’s biopic – MS Dhoni The Untold Story has finally made it to the 100 crore club, that too within just nine days of release. According to Bollywood trade expert Taran Adarsh, Sushant Singh Rajput starrer MS Dhoni The Untold Story’s total box office collection reached Rs 103.40 crore on day nine. Here’s what he wrote: #MSDhoniTheUntoldStory is 100 not out [103.40]… Note: COMBINED TOTAL from all three versions – Hindi+Tamil+Telugu… India biz
#MSDhoniTheUntoldStory is 100 not out [₹ 103.40]… Note: COMBINED TOTAL from all 3 versions – Hindi+Tamil+Telugu… India biz.
— taran adarsh (@taran_adarsh) October 9, 2016
Adarsh also shared the list of all the movies that crossed Rs. 100 crore mark in the year 2016. In another tweet, he mentioned Airlift, Houseful 3, Sultan and Rustom along with MS Dhoni The Untold Story.
HINDI FILMS that crossed ₹ 100 cr – 2016:#Airlift [Jan]#HF3 [June]#Sultan [July]#Rustom [Aug]#MSDhoniTheUntoldStory [Sept]
India biz.— taran adarsh (@taran_adarsh) October 9, 2016
MSD Biopic’s Marketing Team Did Some Smart Work
The total cost of MS Dhoni The Untold Story is said to be around Rs. 84 crores (excluding marketing expenses). However, a smart work by film’s marketing team helped the producers recover a significant share of this investment even before the release. As per the reports, the MS Dhoni Biopic earned approximate Rs. 15 crores from in-film ad spots (scenes in which Sushant Singh Rajput is seen endorsing different products). Besides, it also brought additional Rs. 45 crore by selling satellite deals at excellent prices.
It won’t be wrong to say that MS Dhoni The Untold has turned out to be a cash cow for its producers.
Have you watched the movie? Please share your feedback with us.
